This article aims at solving the major burning problems related to marketing and the cost of customer acquisition of every entrepreneur or businessman. If you solve these problems, your business will certainly witness a big ‘J’ curve growth. So, In this article you will know the Marketing Strategies to Reduce Customer Acquisition Cost.

Marketing Strategies to Reduce Customer Acquisition Cost

Overview

To address these problems, with the help of 5 case studies, we will share 5 powerful techniques of zero dollar marketing strategies to grow your business like never before.

Learnings

These case studies will help entrepreneurs expand their business by reaching maximum customers at minimum cost using zero dollar marketing techniques:

#1: Drift.com

The US-based company, Drift.com, small in terms of size and revenue, provides website based chatbot service to many big businesses across the world.

Chatbot is a technology that allows automatic chats with the customers in different languages, even when the entire sales team is not present in the office, without consuming your time.

However, owing to the lack of marketing budget, the company, with only a few employees, used these ways to grow their business swiftly:

• The chief marketing officer figured out their potential customers that included:
• Internet companies
• Emerging/growing companies
• The company used Linkedin.com as a source of marketing for their product
• The connected with the chief marketing officers across the world via Linkedin
• They shared their experiences on Linkedin to build a favorable perception of the company
• They started uploading one video on Linkedin every day
• They created videos using a mobile phone at locations like:
• Coffee shop
• Event
• Meeting with customers

As these videos went viral, people came to know about the company. Gradually their Linkedin profile became popular; their voice began reaching out to the chief marketing officers around the world, which helped them to expand their business, without any expenses.

Lessons:

• Your customers do not connect with you regardless of business size; customers connect with your team members
• Customers tend to connect with your team members like the founder, chief marketing officer, chief financial officers, CTO, etc.

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#2: Animoto.com

It is a software technology company, providing a tool to make a quick animated video for your business.

Since they did not have any marketing budget, they used the following zero dollar marketing ways:

• The company announced an animated video summit on the Facebook
• They invited potential customer like chief marketing officers and those who manage video content in the companies
• They brought these people on a common platform by inviting them as speakers at the summit
• The guests were invited to take session one-by-one at the stage with a backdrop displaying the company’s name
• While live broadcasting the event on Facebook, they used Facebook ads to increasing their reach to potential customers around the globe

They invested just Rs. 5,000 on the Facebook ads, which turned out to be the reason behind the aggressive growth of their company.

#3: Dollarshaveclub.com

Started as a single product company, it grew so impressively that in just 4 years Unilever acquired it for $1 billion.

To market their product, they did not have a budget to hire actors and influencers. To cope up with that problem, they used a smart marketing formula as mentioned below:

• The founder, along with his 3 friends created an impressive video ad
• The video ad went viral on YouTube as it touched 26 million views

#4: 1469 Originals

Started from a single store in Delhi, the brand has now more than 5 exclusive stores and many franchisees in Delhi, Chandigarh and Jalandhar.

These are the strategies they used to popularize their product:

• They did not focus on selling their clothes as a product, instead, they aligned their product with a mission of reviving the Punjabi culture which was losing its roots
• They printed Punjabi slogans and images on their T-shirts
• They marketed their products on Instagram, Facebook, Twitter through videos
• They developed their website and Instagram profile
• They asked their users to share their pictures on Instagram wearing T-shirts purchased from their stores showing Punjabi culture
• They began organizing an annual event ‘Phulkari Mela’ in Delhi, inviting Punjabi singers for the performance

#5: Casper Mattress

Casper Mattress, based out of the United States, produces scientifically proven mattresses. Despite being one-of-its-kind, the company did not have money to open its store and execute the marketing of the same.

The zero dollar techniques they used to become a million-dollar company in a short span of time are:

• They created a 30 second video, mentioning the features and benefits of their product
• The video beautifully portrayed how their mattress, packed in a small box, automatically inflates onto a big bed

The video worked like a miracle for them, as they began getting orders over the night, raising their valuation to $100 million.

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