How a Best Website Grow Your Business Part-1
Overview
Before understanding the strategy used to Go Daddy to dominate the Indian market, let us first go through some of the statistics of Go Daddy as follows:
- 1 lakh crore ($12.8 billion dollars) market capitalization
- 1.75 cror (17 million) customers worldwide
- Addressing 77 million domains worldwide
- 10 million websites hosting worldwide
- 9,000 employees worldwide
- Working in 100 countries
- $2.6 billion turnover in India
- 40% market share in India
- 1 million customers in India
- 900-1,000 employees in India
Beginning its operation in India in 2012, what strategies did Go Daddy use to make India its second largest market in the world after USA?
Mr. Nikhil Arora, here gives a few important tips of how businessman and entrepreneurs can also make their business successful and expand it seamlessly by making optimum use of digital platform.
1. Expansion in Vernacular Languages
Understanding the Indian’s linguistic diversity, Go Daddy launched its services in various regional languages including Hindi, Tamil, and Marathi and is set to launch in other languages too in the months to come.
2. Target Small Businesses
Go Daddy focuses on the people who either are going to start individual business or who have less than 20 employees. Startups and smalls entrepreneurs are sweet spot for them.
- Go Daddy empowers small entrepreneurs.
- Provide tools to budding entrepreneurs to grow.
- Help them grow their ideas and dreams.
3. Social Media Vs. Personal Domain
Many entrepreneurs, Mr. Arora says, work on rented property like social media. They think that they can start their media page to promote their business anytime without having a domain or website.
However some drawbacks of this are:
- Since social media is a rented property, it can close down anytime.
- Or you may be kicked out of it any time.
But, your personal domain is your own property which cannot be snatched away so easily.
Example:
There is an acute difference between your own home and rented one. You can be moved out of rented home anytime, but own home will be yours forever.
Also Read 👇
Importance of Cyber Security in Business
How to Become a Successful Entrepreneur
4. Domain is your Online Identity
Domain represents:
- Who you are?
- What are you making?
- What services are you offering?
Domain Extensions:
Most of the entrepreneurs think that they can work with on domain, can buy other extension if future. But it proves to be challenging for them later.
So, while starting a new business, you need to purchase all the domain extension related to your business.
- All these extensions will become your online identities when your business becomes big in next 5-10 years.
- It prevents your competitors from taking those domains.
- If you don’t take extension domains then it may pose big risk in future and can dilute your brand.
5. How to decide Domain Type and Name?
The name and type of the domain depends on the type of business you run.
What type of Domain should you choose?
When you decide to take a domain for your business then you have to decide what kind of Domain you want to build?
These are the top level domain for a business to be successful.
- .com
- .in
- .org
Once you decide to take domain type the next important step is to select domain name.
2 types of Domain name you can choose as per your business requirement are:
Generic Domain Name:
If your business is high transactional, wherein you want to sell tickets, then your name must be generic that it can come in first top 10 searches in the Google.
A high volume business needs to have Generic domain name.
Exact Brand Name:
If you are building a brand after the name of a personality then it should exactly be the same as personality’s name.
- If you brand is based on individual identity then it should come in domain name.
- People will search you from your brand name.
- In specific business, other combinations can also be used like alphabets, numeric.
6. Backup Your Website Frequently
Back up is the lifeline of your website. People have misconception that their website is being automatically backed up in the cloud and they do not need to do it manually.
However it not so!
- You need to take backup services, because cloud servers have limited capacity.
- You need to backup data on the frequency of per month.
- Many people do not backup for 6 months, which leads to data loss.
- You need to take the backup every month as you are putting new content and products in website every month.
7. Domain name should be in the name of Owner
Businessman often asks their employees, web developers or a business partners to purchase domain name for their company in their own name.
Owners ask them to make payment of their behalf, which turns out to be disastrous in future.
Since the payment of domain defines the ownership of the website; if payment is made through credit card of an employee then he becomes de facto owner of the website, which sometimes becomes reason of dispute.
- The problem arises when that person separates from the company.
- He/she may deny giving ownership to the actual owner of the company.
- He/she may close down the domain.
It creates problem for the companies, leading to legal disputes, and losses to company
Part-2 Must Read 👇
How a Best Website Grow Your Business Part-2
0 Comments