How a Best Website Grow Your Business Part-2
We covered the last 7 points in Part-1 of this article. This is the Part-2 of this article. And you must read Part-1 from here 👇
How a Best Website Grow Your Business Part-1
8. What’s the importance of SSL Security?
After taking domain name, hosting plan, and starting your website, what comes next is how to secure it.
Let us understand it with this example:
To protect your home from theft, you install several security systems in it.
Similar, SSL (Secure Sockets Layer) protects your website form online malware attacks, and viruses.
- It is kind of insurance against online threat.
- If somebody is searching your website and if you are not SSL certified then it doesn’t come in search list many times.
- Google shows it as not secure website.
- If a customer finds your website as not secured, he/she will leave your website to prevent his system from getting harmed.
- It will also reduce your traffic drastically.
For your own protection and to make your credibility it is necessary to have SSL Security.
9. What’s the need Personalized Email in Business?
People tend to use the traditional email option to interact with friends and family. But when you interact with customers to make your brand, you need to remind them of your brand.
People generally use Gmail for personal use but if they use same email for business purpose then people become cynical that whether this business is credible or not.
For e.g.: if you start a website www.matrix.in then your email must be like ‘@matrix.in’
Since now times Email is highly frequency communication, it is necessary to have personalized email.
Follow are the advantages of using personalized email:
- It brings professionalism in business.
- It makes your business identity.
- People take your business seriously.
- It brings authenticity and trust in your business.
- Email is best the mode to build brand recalled value among customers.
Also Read 👇
How to Become a Successful Entrepreneur
How to Create a Business Model
10. How to Choose Hosting Space?
Web hosting depends on the kind of business you are running.
If your business traffic volume is reasonable then it can work on shared hosting, while if it is high transactional website then it needs to be dedicated one.
Let’s understand difference between both-
Shared Hosting:
In this, you have to share space with multiple website. Although cost of shared space is low, but performance and productivity is less than dedicated hosting.
You can opt for shared hosting when your business is small, but when it start becoming big as customers’ footfall increase to millions then it’s the time to go for dedicated hosting.
Dedicated Hosting:
When you have high transaction volume you need to have dedicated hosting. If your footfall has reached to a higher level, with millions of people visiting per day, then shared hosting will start taking longer loading time, which makes visitors impatient and leave your website within few seconds.
As such to reduce loading time and retain traffic on your website you have to opt for dedicated hosting.
Especially for ecommerce sites is it necessary for it depends on the number of people coming daily.
Following are its benefits:
- Fast loading time
- High traffic
You also need to get feedback from consumers about load time on your website to make required changes.
11. Expansion Strategy of Go Daddy
To expand and scale up their business, Go Daddy launched several strategies in India as given below-
‘Bijness Bhai’ campaign:
Recently Go Daddy India launched ‘Bijness Bhai’ campaign with MS Dhoni as their brand ambassador. it's become extremely popular among people.
Resellers:
To expand their legs in tier 2, 3 and 4 cities, Go Daddy established a network of their resellers, who want to start their business by selling company’s products in their own name.
Go Daddy gives following benefits to the resellers:-
- White label: Resellers sell company’s product with their own name.
- Resellers are in front end and company is back end.
- Company gives then special discounts and commissions.
- Provide them customer care service in back end.
Web developers:
People, to start their business, need web developers/designers, who create and manage their website.
Since web developers are in the direct contact with customers, Go Daddy launched its program ‘web-pro’ to enroll web developers with them.
The company gives them special incentives and special discounts on products sold to the customers.
Key Learnings
- Digital identity is important in this world
- Take a dedicated web hosting space
- Take your domain as early as possible
- Take your domain on your own credit card
- Take an SSL Security cover
- Take personalized Email service
- Build a network of partners in small cities
- Target smalls business and entrepreneurs
Read More 👇
Benefits of Startup India Scheme
How to Reduce the Cost to Make and Market a Product
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